2/29/2024 0 Comments Hot tiktok soundsAccording to a senior member of Google, nearly half of Gen Z users will search TikTok for trip-planning and product recommendations, rather than Google. Finding exciting new ways to talk about things. TikTok’s search function will keep getting better This may result in more of the small, grassroots TikTokers using ads to cut through the noise. As brands flock to the platform, it might make things more difficult for independent content creators. TikTok is more popular than ever, meaning that paid advertising will also blow up as a trend in 2023. Paid advertising will gain even more traction Expect your favorite companies to hop onto #trends and muscle their way onto your feed more often. Since more brands piled onto TikTok last year, there’ll no doubt be more focus on the branded capabilities of hashtags in 2023. More TikTok dance trends, more lip-syncing, more wittily soundtracked content to trending tunes – more great content! There’ll be more emphasis on hashtags Now that Viral TikTok Sound is well and truly established as a worldwide chart, we can anticipate music to make an even bigger dent in 2023. How much more dramatic is this cat ambush thanks to the music? This is the most adorable ambush in the world! □□✨ #AnimalRescue #RescueCats #CatParents #KittenTok #KittenRescue #PetRescue #CatTok #ViralCats #CuteCats #CuteKittens #PetAdoption #CatAdoption #Wildlife #Nature ♬ Running Up That Hill (A Deal With God) - Kate Bush But last year, we saw everyone from Kate Bush to Metallica and the Satanic rock band Ghost score millions of listens for old – and obscure, in Ghost’s case – tracks. Sure, we already knew that new artists could blow up on the platform. Music will play an even bigger roleĢ022 showed the real power TikTok has when it comes to music. Now that we've covered the specific areas TikTok themselves have outlined as ones to watch in 2023, let’s dive into some other new trends we should keep in mind this year. So, give it to them! Find niche, relevant groups for your content using hashtags – think of things like #BookTok, #CleanTok, or even #Goblincore – and enrich their experience on the app. ![]() Users often search for specific TikTok hashtags and keywords because they want an answer to a question. Whether you’re a brand, professional influencer, or amateur content creator, making the world a better place is going to be a key TikTok trend for 2023. Be that inspiration! Get on the meme train. After all, 92% of TikTok users felt ‘a positive emotion’ after seeing a video that encouraged them to do something off the platform. Small pockets of happiness can make a big difference. It might sound corny, but one of the hot TikTok trends for 2023 is just, well, making people happy! The last few years haven’t been the best, and users want inspiring content. So why settle? If you’re running TikTok ads, use relatable people to front your content, don’t make viewers wait for the juicy bits, and be sure to make something fun that has a real call-to-action. TikTok are calling it ‘show, don’t sell’, which we think is pretty neat.Īfter all, high entertainment TikTok ads score 15% higher for brand love, and 15% more for purchase intent than low entertainment alternatives. No more videos asking you to ‘wait ‘til the end’ for the good stuff – actionable entertainment is ad-driven content with a clear, valuable purpose. That’s a nice phrase, but what does it mean ? In a nutshell, it means that clickbaity TikTok ads are going to stop. Let’s check out what TikTok themselves think will be the prominent trends, according to their ‘What’s Next’ 2023 Trend Report. ![]() ![]() There are plenty of different topics to discuss when it comes to TikTok trends in 2023, but it makes sense to hear it from the horse’s mouth. What does TikTok say the new trends will be in 2023? Last year was a milestone for TikTok, but what does 2023 look like? Let’s dig into the TikTok trends happening right now, what the platform thinks the focus will be going forward, and other nuggets of knowledge.
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