3/1/2024 0 Comments Linkedin adsEvent Ads make it easier to get the word out about your event, attract the right audience, and measure the impact afterward.īrowse the LinkedIn Events guide to learn more. LinkedIn Events can bring your brand’s community together for an interactive experience in real time. Text ads are easy to create, test and optimize through our self-service PPC platform.Ĭheck out the LinkedIn Text Ads Optimization Guide for in-depth advice. If you’re looking for an easy way to get started with ads on LinkedIn, this is the place to begin. “With Conversation Ads, we managed to increase our audience engagement, while cutting our CPC in half.” – Anne Gebhardt, Senior Marketing Manager, Optimizely Follow the conversation ads specs for easier approval.Use LinkedIn macros to personalize your content automatically.Keep the copy short, friendly and simple.Send ads from an individual, not a company, for increased open rate, CTR and conversion rate.Watch the video below to see how it works:įor a simpler option that uses a single CTA rather than a conversation tree, try Message Ads. Each option furthers the conversation, all the way to conversion. Think of it as building an interactive journey: You start with an introductory message, with options the recipient can select. Conversation Ads take a direct and literal approach: they are delivered via LinkedIn Messaging as a message from a specific individual, designed to encourage interaction. Marketers always hope their ads will start a conversation with prospects. Keep videos under 30 seconds for awareness goals.Add subtitles manually for dialog-heavy clips.A large percentage watch with the sound off-make sure your video doesn’t rely on sound.Show your most important info in the first 10 seconds of video.These ads make it easy to engage people with your brand’s great content right in their feed, adding to their experience instead of interrupting it. Video and Single Image Ads (Sponsored Content)īrighten up your audience’s feed with eye-catching images and native video.
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