3/2/2024 0 Comments White lightning cider![]() ![]() "We live in an age where we have to play our part in combating some of the negative issues about alcohol." He said the move was not a direct response to calls from the chief medical officer this week to charge a minimum of 50p per unit of alcohol to reduce the amount of heavy drinking. "There is certainly a perceived problem with white ciders and we are doing our best to address that," said S&N spokesman Harry Turner. ![]() Rival Diamond White is on sale in Tesco at £3.21. A spokesman said the company has also been steadily increasing the price to make it the most expensive in the category. The company also makes Strongbow and Woodpecker. ![]() Ten years ago the company reduced the alcohol content from 8.5% and five years ago scrapped its "supersize" three litre bottles, and ended promotions offering an extra 50% free. S&N said the move was the latest in a series of initiatives to improve the image of White Lightning and encourage more responsible drinking. I would like to think it puts pressure on the others to do the same." Back when I was younger my daily shop would largely comprise tinned food, fizzy drinks and ready meals. I have to drink at least four to five units to really feel something. "White cider is a particular problem, especially with under age drinkers, because it is very high in strength and very cheap. I remember the night of my 18th birthday when I knocked back a bottle of White Lightning cider. A two-litre bottle of White Lightning, on sale in Tesco for £3.33, contains, at its present strength, four times the daily recommended amount of alcohol for an adult male.ĭon Shenker, chief executive of Alcohol Concern, welcomed the move to reduce its strength and urged other drinks producers to do likewise. These 1262 drinks will be stored in a warehouse in Rotherham with 24 hour security.The drink is a white cider, a category of cheap alcohol introduced in the early 1990s and commonly associated with anti-social problems. Heineken are keen to nurture their new relationship with the star, offering her a year’s supply of 2 litre White Lightning bottles. Having beaten such fierce competition, including alcoholics from the east end of Glasgow, to star in a nationwide advertising campaign, the ex-Atomic Kitten will be celebrating in the time-honoured Katona family way – by drinking enough alcohol to endanger the life of a fully grown African bull elephant. ‘We feel Miss Katona represents perfectly what our brand is about and she will feel proud to have her face next to a huge bottle of White Lightning on billboards around the country.’Īfter several years of struggling to earn a living from selling cigarettes to neighbours, Katona appears to have fallen on her feet. He said: ‘Out product is all about getting very drunk in as short a timescale as possible.’ The Strongbow, Woodpecker, Scrumpy Jack and White Lightning cider brands now belong to the same stable as the all-conquering John Smith’s, Kronenbourg and Foster’s beer brands. Senior Vice President of Marketing at the Heineken group, Richard Wilkes, is looking forward to a month-long partnership with the chain-smoking Katona. Unwinding: White Lightning is perfect for relaxing with friends after a hard week at the office She will be paid an impressive £11.54 a day for her efforts as well as expenses up to and including a maximum of £4.00. Remember to watch out for those higher ABV ciders such as Frosty Jack’s, White Lightning, K Cider and Special Brew. Miss Katona, whose fuck partnership with a Westlife mannequin ended some years ago, will travel the UK in November visiting schools, churches and shopping centers this year to raise awareness of the drink’s light, refreshing apple flavour and lethal alcohol levels. The marketing campaign will encompass TV and print media, as well as a concise social networking strategy in order to tempt back the school children and unemployed who made up the cider’s core market during its 90s heyday. The 7.5% proof drink, which is occasionally referred to as ‘tramp juice’, is set for a multi-million pound re-launch by brewer’s Heineken. The 43 year old has been chosen from the UK’s 5 million alcoholics to be the new ‘face’ of super strength cider White Lightning. By Slick some lucky individuals it seems, five minutes of fame can sometimes extend to six, for Kerry Katona, star of reality TV shows of virtually zero substance, has landed what many close to her believe to be the chance of a lifetime.
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